ICG GALLERY | Milan
Iris Ceramica Group’s Milan showroom is located in the city center, on the corner of via Santa Margherita and a private road, via Farine, in the busy area between the Duomo and Piazza Cordusio. The Milan showroom followed shortly after the London opening and is the final stage of a plan to launch the Group in the world’s design capitals. The showrooms are not merely display areas but also meeting places to reach out, seek inspiration and information, and fuel creativity; a genuine point of reference for a community which revolves around the world of architecture.
Real and virtual: the Iris Ceramica Group exhibition space in Milan is a “phygital” - physical and digital - experience. Way ahead of the classic display of materials, the completely restyled showroom expresses all the artistic and technological soul of Iris Ceramica Group.
The new name, ICG Gallery, embodies the heart of the company, which focuses on research - to develop innovative technological solutions - and creativity, able to bring life to noble surfaces with the highest artistic value. A Gallery where the values that the Group stands for take on shape, colour and consistency: a space in which visitors can immerse themselves up to the fourth dimension.
The ground floor entrance is an open square, designed as a welcoming space for meeting and sharing. The soft, delicate colours offer a discreet backdrop yet with a well-defined identity. The setting embraces and delicately narrates the Group’s universe of values through the materials, video-walls and the augmented reality of ICG Play, which tells of the 4 properties of Active Surfaces®: technological innovation, sustainability, beauty and excellent quality, the Group’s key values can be found consistently in all three floors of the Gallery.
In the same room, a bespoke corner allows visitors to interact with the ceramic materials, mixing and matching them using the Material Library creating an inspirational mood board.
On the first floor, the surfaces applied recreate authentic living, kitchen and bathroom settings for the residential and contract world. 4D Ceramics is the star of the settings, with its decorations crossing the whole ceramic body, for a sophisticated, natural look.
On the ground floor, the full-body area, the “Diesel Living with Iris Ceramica” project and a work space for architects and designers with all the latest coverings, leading to the caveau that protects the most precious haute-couture ceramic surfaces: the “Bottega d’Arte” jewels.
The eco-active Active Surfaces®, Hypertouch smart slabs, the Material Libraries, the 4D Ceramics, the interior design applications and the “Bottega d’Arte” red-body materials: everything speaks of the Iris Ceramica Group Mission: to reengineer ceramics to improve human-environment interaction.
Gallery Virtual Tour Map
