During the Clerkenwell Design Week, starting from 23 May our eco-active Active Surfaces® materials will be the stars of the renewed exhibition space at the ICG Gallery London.
On the ground floor of the new Showroom, an interactive installation will welcome visitors, offering them a thrilling real and virtual experience. A Phygital Experience, accessibleusing a simple, intuitive App – ICG PLAY – through which people can enter a world created using Augmented Reality to discover the four beneficial properties of our eco-active materials.
A sensory journey with four interactive stations, each one devoted to one of the properties of Active Surfaces®, allowing visitors to enter a virtual dimension to find out how this extraordinary ceramic material is able to improve the environment and our interaction with it.
An immersive, engaging reality marked by well-being, sustainability and innovation: the Iris Ceramica Group values for which Active Surfaces® are an ambassador.
Find out more.
Clerkenwell Design Week
23-25 May
#UnlockTheExperience
ICG Gallery
61-67, Old Street
London EC1V 9HW