IRIS CERAMICA GROUP | LONDON
Iris Ceramica Group’s London Showroom is located at 61-67 Old Street in Clerkenwell, the creative heart of the city. In line with the dynamic spirit of the locality, Area 17, the Florence architecture and interior design studio, designed an ambiance receptive to creativity, networking and collaboration.
The designer showroom in the industrial-style building accentuates the versatility of the Group’s ceramics as a result of the interior furnishings and displays over three floors totaling almost 600 sq.m.
The ground floor welcomes visitors into a snug, exclusive lounge, where the light filters through large windows that seamlessly blend the interior and exterior. Adjacent to the bar, are informal living spaces furnished to promote people-to-people contact.
The large ceramic pieces play a key role in the entire exhibition gallery, defining surfaces and furnishings, and leading the visitor to showrooms on other floors.
The first floor is especially for collections developed in partnership with Diesel Living. The bold character of the materials blends perfectly with the architecture, bringing the space to life with an industrial edge yet luxurious, business-oriented finishes. The areas are designed to be fluid, transforming from co-working areas to conference rooms or event lounges.
The basement contains an intimate Wellness Spa with swimming pool which clearly evokes the Group’s philosophy and commitment to well-being, while a series of niches set into the walls accommodate ideas for bathrooms.
Alongside is an area especially for architecture and interior design professionals, with technical walls displaying the Group’s entire range. Here guests are made to feel welcome, and can explore inspiring ideas and obtain advice on their interior designs.
Gallery Video Virtual Tour Map