THE ARCHITECTS SERIES - A DOCUMENTARY ON MC A, MARIO CUCINELLA ARCHITECTS

SpazioFMG per l’Architettura starts the year 2018 with a new gallery exhibition layout and official calendar of events;

The Architects Series, a new exhibition format curated by The Plan, rides on the wave of the success of the web series, raising the stakes and featuring well-known Italian and international design studios on the screen.

The guest of honor at the first event, opening at 18:30 on Thursday, February 22, will be studio MC A – Mario Cucinella Architects.

This will be followed at 19:00 by a conversation with Mario Cucinella himself about “MCA Empatia Creativa – Progetti recenti e Arcipelago Italia alla 16a Biennale di Architettura 2018” (MC A Empatia Creativa – Recent projects and Arcipelago Italia at the 16th Architecture Biennale in 2018), looking at architecture’s role as a tool for redevelopment and social promotion. On this occasion, the architect will also present plans for the Italian Pavilion at the 16th International Architecture Exhibition in Venice.

SpazioFMG per l’Architettura, the Milanese gallery operated by the Iris Ceramica and FMG Fabbrica Marmi e Graniti brands, concludes its successful experience under curator Luca Molinari and renews its cultural programme and exhibition layout to host a new event format in which video becomes the primary medium of dialogue and discussion.

The Architects Series is the name of the new project at Via Bergognone 27 arising out of the Iris Ceramica Group’s partnership with The Plan magazine: a series presenting a number of architectural studios in an original way, including both world-renowned professionals and emerging young talents.

The series of “shorts” illustrates the most dynamic and creative aspects of the architectural approach through a number of authoritative voices in architecture.

New videos made especially for the purpose in the headquarters of the studios involved offer viewers an exclusive window onto what goes on backstage in design, revealing the artistic philosophy, models and sources of inspiration of project development, from concept to construction.

The screening lasts about 30 minutes and is always followed by a conversation with the architect, allowing the audience to participate by sharing opinions and information.

At 18:30 on February 22, the first video, The Architects Series – A documentary on: MC A, about Mario Cucinella, founder of MC A Architects and curator of the Italian Pavilion at the 16th Architecture Biennale, will be screened at the new SpazioFMG.

MC A Architects is one of Europe’s busiest architectural practices today, with numerous outstanding references. The international team of architects and engineers rose to success on the international architecture scene for the quality of their architecture and for their research and development focusing on the themes of energy and environmental sustainability.

Mario Cucinella presents himself in an original storytelling video, starting with his sources of inspiration, describing his studio, his design philosophy, his approach and working methods. Empathy, creativity and sustainability, the architect’s three essential keywords, are expressed in all his projects, in his professional practice, and in his relations with partners and clients.

Mario Cucinella will discuss his ideas about architecture and the architect’s profession through a presentation of a number of projects completed and currently underway.

The architect plays a difficult role involving a lot of responsibility, with important social and environmental implications, a task of continual refinement through the many “worlds” a project passes through on its way from being a mere idea to being “what you see”.

In the hopes of seeing greater involvement of architects in the development of the city and society, studio MC A Mario Cucinella Architects opposes formalism, excessive simplification, and standardisation of architectural types, and embraces creative empathy, a concept comprising the studio’s entire philosophy, guaranteeing creation of quality, sustainable buildings which are integrated into the environment and society.

The Architects Series – A documentary on: MC A Mario Cucinella Architects inaugurates a new series of 6 multimedia exhibitions to be held each year, confirming the gallery’s essential values and the company’s commitment to offering a programme of value that keeps abreast of the latest developments in communications and the most recent design trends.